Nothing worse then going to help net a fish or bait your hook and trying to find a place to set your fishing rod. All those cup holders going to waist? No more! Set this in your cup holder throw your rod in and help net your buddies fish with no worries. Works great for baiting your hook to! Get your rods off the floor and no more worries about tripping over them!  Holder is 3.3" diameter and fits rod handles 1.25" (CAN BE CUSTOMIZED).